RWS, a unique, world-leading provider of technology-enabled language, content and intellectual property solutions, announces that Amanda Newton has joined the Executive Team as President of Global Content Services.
RWS’s IP Solutions business is being added to Amanda’s current responsibilities following the departure of Daniel Bennett. The newly formed business unit, Global Content Services, which now combines Strategic Content Solutions and IP Solutions, will enable an increased focus on supporting clients at every stage of their globalization journey with the latest technology and AI-enabled localization and patent services.
Amanda has more than 20 years’ experience in the localization industry, starting as a translation project manager in 2000 and later becoming Vice President of a Global Project Management Office. She has led RWS’s strategic solutions business since 2022.
“I’m excited by the opportunity to lead such an experienced and talented team of language and intellectual property experts,” commented Amanda Newton. “Embarking on a global expansion strategy, with several new markets and offerings to consider, can be a daunting task. Our team, enabled by AI-technology, is well positioned to assist and guide clients through the complexities involved with engaging with global audiences.”
“We’re delighted to welcome Amanda to the Executive Team,” said Ian El-Mokadem, CEO of RWS. “She brings an unrivalled wealth of experience in some of the most demanding environments, which will no doubt assist our clients that are looking to transform content globally across different channels, devices and formats – with authenticity and local relevance at its core.”
