Orscheln Farm & Home, a leader in midwest-based farm and home goods, is collaborating with Amperity Customer Data Platform (CDP) to unify customer data to help better understand legacy customers and serve new customers. Understanding customers is crucial to the success of Orscheln Farm & Home and providing top-tier service allows the company to provide the communities it serves with quality products, trusted value, and neighborly service.
Increased Loyalty to Existing Rewards Programs
By leveraging insights from Amperity CDP, Orscheln Farm & Home is continuing to deliver high quality customer experiences and up-level their means in reaching customers where they are. This includes building long-term relationships, personalizing discounts and encouraging store interactions, as well as increasing customer loyalty in Grow Rewards through cross-channel engagement such as direct mail, email, and text.
“We know that building strong relationships with our customers starts by understanding their journey,” said Erin White, director of marketing at Orscheln Farm & Home. “It’s a unique process for every customer, but one where patterns emerge. Through the implementation of Amperity CDP we are able to unlock the full potential of our customer data, and use this data to deliver a personalized customer experience like never before.”
Personalized Service & Data-Driven Marketing
“Orscheln Farm & Home wanted to gain a deeper and more actionable understanding of their customers to fuel their purchasing decisions,” said Kabir Shahani, CEO of Amperity. “Implementing Amperity during this period of business growth has enabled Orscheln Farm & Home to maintain a loyal and dedicated customer base by providing data-driven omnichannel experiences that delight new and existing customers.”
The significant growth and demand experienced in the rural lifestyle market demonstrates the need for comprehensive data to better understand this new and resilient stage for outdoor retail customers. Amperity’s suite of identity resolution, analysis and segmentation, and activation tools will enable Orscheln Farm & Home to continue to build a unified view of current and future customers, allowing for more relevant customer personalization, improved loyalty and retention, and more targeted marketing based on customer behavior.
