SoftwareReviews, a division of IT research and advisory firm Info-Tech Research Group, has published its 2021 Marketing Automation – Enterprise Software Data Quadrant Awards, naming four vendors as gold medalists. The following vendors are winners according to the feedback provided by their end-users via SoftwareReviews’ comprehensive online survey:
- Acoustic Campaign
- HubSpot Marketing Hub
- ActiveCampgain
- Adobe Marketo Engage
Vendors are rated on product features, vendor capabilities, and the relationship with their software partner.
What makes the SoftwareReviews Data Quadrant different?
The study involves gathering intelligence on user satisfaction with both product features and the experience with the vendor. Aggregated emotional response ratings are included in the areas of service, negotiation, product impact, conflict resolution, and strategy and innovation to create a powerful indicator of overall user feeling toward the vendor and its product – all from the software users’ point of view. SoftwareReviews calls this insight the Net Emotional Footprint.
With a Net Emotional Footprint of +92, Acoustic Campaign ranked strongly for including quality features. HubSpot Marketing Hub received a Net Emotional Footprint of +88 and exceeded user expectations by having quality training for their users. ActiveCampaign received a Net Emotional Footprint of +86 by including a breadth of features. Adobe Marketo Engage received a Net Emotional Footprint of +83 by having outstanding task and alert automation features.
Marketing Automation Software users were most satisfied with vendors’ email marketing automation. However, users would be happy to see more features to automate social media activities.
