Financial technology company Alto launched their first national TV campaign in partnership with All-Inclusive TV agency Marketing Architects.
Founded in 2018, Alto rethinks investing’s traditional complexity and barriers-to-entry. Their self-directed IRA platform provides a simpler way for individuals to invest in alternative assets including cryptocurrency, real estate, start-ups, securitized art, farmland, venture capital and more. The company offers traditional, Roth, and SEP IRAs, and they partner with the most well-known names in the industry.
As the popularity of alternatives like cryptocurrency grows, Alto looks to build their reputation as the obvious choice for these investments. A national TV campaign provided the opportunity to raise brand awareness while attracting new investors in an exploding category.
“We’re focused on making life easier for the everyday investor,” says Eric Satz, Alto’s founder and CEO. “TV lets us share that message while helping more Americans take control of their investments.”
Alto worked with Marketing Architects to produce two commercials for the campaign. The first, titled “Cryptobrain,” explains the benefits of tax-advantaged crypto investing through the Alto CryptoIRA®. The second spot, “Fingerprint,” explores how Alto offers the ability to customize and diversify your IRA investments in the alternative assets that make sense for you.
“Alto has shone a spotlight on alternative asset investing and made what was used primarily by professional money managers, endowments and large institutions now accessible to entirely new audiences in a tax-advantaged way,” says Dhiren Khemlani, VP Client Growth at Marketing Architects. “We’re excited to see how TV further entrenches their leadership in the alternative investments space.”
