Amazfit, a leading global smart wearables brand of Zepp Health ( NYSE: ZEPP), has teamed up with the award-winning digital health partner adidas Runtastic to provide unrivaled motivation for the diverse international athletic community, through industry-leading workout tracking and sharing.
As a brand committed to providing products and resources to promote healthier and happier living, Amazfit’s proprietary multi-generation BioTracker™ PPG biometric tracking optical sensor technology allows users to accurately monitor a comprehensive range of health and fitness metrics, before generating a detailed activity report in the Zepp App, the brand’s mobile app. Friendly to Android and iOS users, the Zepp App facilitates smart management of Amazfit devices – and when combined with the powerful motion and workout status algorithms on those devices, it makes the Amazfit fitness tracking experience one of the most all-inclusive available to global users across 90+ countries.
adidas Runtastic is a well-established digital platform that empowers its 182 million athletes to reach their fitness goals with adaptive guidance and motivation. Its integrated Partner API system enables safe and scalable data transmission, while allowing members to sync select activity data from their smart wearables to the adidas Running app, for efficient data tracking and comprehensive activity reports.
Data dimensions that can be synchronized include: distance, duration, heart rate, speed, start/end time, and so on – enabling users to instantly check their physical status on their Amazfit smart wearable, while also sharing their activity to a global online community. After each workout, users will also receive a customized sports report on the adidas Running app to assist with targeted and effective training improvements in the future.
Speaking on this partnership, Amazfit’s Vice President, Bin Fan, said, “We are excited to have entered into this partnership with adidas Runtastic. As two global brands with a shared passion for creating products that help users advance their fitness journeys, we hope this partnership will further support Amazfit’s continued growth and expansion into the larger global sports community.”
Stuart Wells, VP Marketing at adidas Runtastic, also commented: “adidas Runtastic are stoked to collaborate with brands that recognize the importance of maintaining a healthy and active lifestyle. With Amazfit as a new health partner, we’ll continue to change lives through supporting athletes of all shapes and sizes in achieving their fitness goals.”
The official partnership kicks off in Q4, 2022. All features will be available with the brand-new Amazfit GTR 4 and GTS 4 to begin with, with compatibility for other Amazfit health and fitness smartwatches to be added. For more information, visit the official websites of Amazfit and Runtastic.
