Interbrand, the world’s leading brand consultancy, has launched its 2023 Breakthrough Brands Report—with the metaverse, AI and sustainable tech brands leading the way in disrupting the global market, shifting our understanding of the world and shaping consumer behavior.
In partnership with Vox Media, Interbrand’s influential Breakthrough Brands Report reveals the 30 most innovative brands that are breaking through a crowded landscape and building bold identities rooted in a clear vision. The top 12 names, in particular, are making iconic moves to become the next generation of legacy brands.
Interbrand has identified an additional 18 brands which represent the emerging trends across evolving beauty & wellness, merging sustainability & style, shaping new tastes around food, and brands that are bringing a next-gen approach.
This year’s report has grouped brands into ‘Arenas,’ each of which outlines the core human needs and cultural shifts brands are equipped to deliver against. Today’s brands have infinite potential to expand and evolve — they no longer fit just one category or industry.
The brands in this year’s report include OpenAI, which gained 1 million users in just five days via ChatGPT; Neko Health, an affordable health-tech experience from Spotify founder Daniel Ek; Zepeto, Asia’s largest metaverse platform; Betterhalf, a matrimony app used by 100 million professionals in India; and Fishwife, a chic canned fish brand.
This is the 6th edition of the report, which in previous years has successfully predicted challenger brands set to become famous names and achieve impressive growth, including Mythical Games (2022), Athletic Brewing (2021), Maven Clinic (2020), Slack (2017), and Headspace (2016).
For the second consecutive year, more than 50% of 2023’s Breakthrough Brands have founders or C-suite members who are women or people of color.
Daniel Binns, Global Chief Growth Officer and CEO, Interbrand New York, said: “This year’s analysis of brands represents what’s happening in society and culture today. Most industries are becoming crowded with a multitude of brands providing similar things. Brands making bold moves to stand out have the best chance of being successful.”
Neha Singh, Founder and CEO, Obsess, said: “Brands are recognizing the power of 3D, virtual environments to create more immersive and engaging shopping experiences. As virtual stores become a mainstream way for brands to form deeper connections with consumers, the next few years will be pivotal for the retail industry to adapt.”
