Steps to Design the Ideal Martech Stack

As a marketer do you wish you had a centralised Work management application that would provide the efficiency, visibility, and cohesiveness essential to delivering a seamless customer experience? You already do as Workfront is operational in another department.

From choosing Adobe to Salesforce, your martech strategy matters. Teams that develop a vision for how their martech stack will evolve to meet future business needs are more adept to change. In order to help you develop the best martech stack to meet your team’s personal needs and your marketing departments, we created a whitepaper with six actionable steps to get you started.

In the following whitepaper, you'll see how to:

  • Craft a martech vision
  • Consolidate and centralise current tools
  • Document your ideal marketing work process
  • Map your existing tools to your workflow
  • Conduct a gap analysis
  • Prioritise best next actions

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