Is your marketing team disconnected? Other teams at your company use Workfront, to connect work.
Each day, your marketing team is hard at work checking off social media tasks, building workflows, writing landing pages, creating reports but it feels like progress toward reaching campaign goals is slow, with some projects stalling out completely.
The marketing operations teams that will shine are the ones able to advise and assist the CMO in strategically changing the nature of marketing work. This eBook focuses in on three types of silos that keep marketers from seeing the big picture of their work, as well as steps you can take to free your teams and transform them into a connected, high-performing marketing department.
