It’s a fact: Making geographic determinations for IP addresses without invasive or opt-in methods is an inexact science
There is no absolute “truth set” for the geographic location of IP addresses.
That’s why businesses that use geolocation data in critical applications need a measure of confidence for every geographic determination.
In this whitepaper, you will learn how UltraGeoPoint Confidence Factors provide a measure of certainty about the assigned location of an online device, and how they are developed for each geographic data point for a given IP.
Read this white paper to learn: